LEAD STORY
1,3-4   Chobani joins the dairy-plus-grains breakfast revolution

EDITORIAL
5-6   Naturally functional is the strongest foundation for success
7-8   What the French love of magnesium can teach us about avoiding failure

CASE STUDIES
9-12   INNOVATION: Birch sap joins the new wave of tree waters
13-14   INNOVATION: Start up invests millions behind rapid birch roll-out
15-17   INNOVATION: Super-premium position for Finland’s birch water
18-19   INNOVATION: ‘Goodness in a bottle’ from Belarus to America
20-24   SNACKING: From crackers to drinks-making the most of almonds’ health halo
25-27   PROTEIN: Kraft uses a “holy trinity” of its brands to create a new convenient protein snack
28-31 SNACKING: Entrepreneur’s human touch creates model for direct-toconsumer business

NEW PRODUCTS
32-36   Functional & healthy-eating new product launches

IMPORTANT NOTICE
37   A polite reminder to our subscribers

REPORTS
38   12 Key Trends 2014