LEAD STORY
1,3--6 Protein message puts insects on road to “normal”
EDITORIAL
7-8 Good connections = success
9-10 Innovating beyond consumers’ imaginings is key to success
CASE STUDIES
11-13 WEIGHT MANAGEMENT: Slimfast slide underscores Unilever’s failed weight management strategy
14-17 SLOW ENERGY: Slow “squidgy” energy delivers fast revival for old brand
18-21 PROTEIN: A healthy protein product for our time
22 FAILURE: Tea can’t stretch to chocolate
23-25 BEVERAGE: Talking Rain: the 25-year “overnight” success story
NEW PRODUCTS
26-30 Functional & healthy-eating new product launches
IMPORTANT NOTICE
31 A polite reminder to our subscribers
REPORTS
32 Failures . new edition 2014
33 12 Key Trends 2014
34 Powerpoint presentations
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