LEAD STORY
1,3--4 In the “new normal” fortune favors the nimble?

EDITORIAL
5 Great science no help if benefit doesn’t excite

CASE STUDIES
6-7 STRATEGY: Meat company transforms into protein provider
8-11 REGULATION: Advertising authority’s ruling flags up real dilemma
12-14 TECHNOLOGY: Innovative process harnesses power of mushrooms to transform taste and health
15-18 BEVERAGE: Kombucha’s growth proves doubters wrong
19-21 DIABETES: Bold range tackles diabetes with “good carbs”
22-23 PROTEIN: Is consumer enthusiasm for protein driving egg sales?
24-26 HOME DELIVERY: Paleo food delivery service aids modern-day huntergatherers

NEW PRODUCTS
27-31 Functional & healthy-eating new product launches

IMPORTANT NOTICE
32 A polite reminder to our subscribers

REPORTS
33 Failures . new edition 2014
34 Powerpoint presentations