LEAD STORY
1,3--4  Chocolate giant shows it “gets” snacking

EDITORIAL
5-6  Flagship brands of breakfast cereals, hit by “perfect storm” of trend changes, start to sink
7 What does success look like?
8-9 Arla’s protein satiety drink fails to take wing

CASE STUDIES
10-12 DAIRY STRATEGY: Coca-Cola’s bold bid in low-sugar dairy
13-16 SPORTS NUTRITION: Sports nutrition spun around by Cyclone Milk
17-18 BRAIN HEALTH: Bold brain health message for beverage
19-22 STRATEGY: Antioxidant message for pomegranate pioneer’s return to TV advertising
23-26 ENERGY DRINKS: Energy drinks still buzzing but slide sets in for shots
27-30 SNACKING: Hummus keeps growing as market nears $1 billion
31-35 SNACKING Guilt-free, gluten-free indulgent protein brand edges into breakfast

NEW PRODUCTS
36-40 Functional & healthy-eating new product launches

IMPORTANT NOTICE
41 A polite reminder to our subscribers

REPORTS
42 10 Key Trends 2015