EDITORIAL
6 Has tech-inspired shift pushed Weight Watchers into spiral of doom?

CASE STUDIES
7-10 BREAKFAST: In Japan, granola is a hot category
11-12 SNACKING: Plum taps into adult snacking trends
13-15 START-UP: Millennials spot potential of pouch for adult snacks
16-18 STRATEGY: How to spot the next “naturally functional” success
19-22 BEVERAGE: Coffee fruit waste powers “new age” low-cal drink
23-24 ENERGY DRINKS: Protein and coconut water pairing for perfect sports drink
25-28 PROBIOTICS: Probiotic pioneer pushes juice expansion

NEW PRODUCTS
29-34 Functional & healthy-eating new product launches

IMPORTANT NOTICE
35 A polite reminder to our subscribers REPORTS
37 10 Key Trends 2015
38 The Snackification of Breakfast