LEAD STORY
1,3-5 Almonds overthrow soy’s “superfood” status

EDITORIAL
6-8 Seven ingredients of almonds’ success
9 “Consumer engagement”: food was there first
10-11 A single brand with multiple benefits: the high-risk strategy that brands keep on trying

CASE STUDIES
12-15 COMMUNICATIONS: Luxury camping, retreats and apps: engaging consumers in new ways
16-17 COMMUNICATIONS: Weight-loss cash rewards engage consumers
18-20 COMMUNICATIONS: Tweet-for-sample approach for Special K
21-22 COMMERCIALISATION: Next move in gut health?
23-27 BEVERAGES: Multi-benefit beverage brings multi lessons

NEW PRODUCTS
28-32 Functional & healthy-eating new product launches

IMPORTANT NOTICE
33 A polite reminder to our subscribers

REPORTS
34 10 Key Trends in food and nutrition 2013