LEAD STORY
Regulator makes a mockery of health claims law, sets itself up as expert

SUCCESS FACTORS
Communication, indulgence and naturalness key to kids success

EDITORIAL
In this issue: Five ways to get it right

Case Studies
DAIRY: Frumoo: mooving beyond the smoothie and the milkshake
START UP: Creative thinking, social media and blind faith pay off for cereal milk 
START UP: Entrepreneur Dad fi lls gap in kids’ beverage market 
BEVERAGE: Little Me Tea wants to create a new norm in kids’ beverages
BEVERAGE “Brainy” fruit drink a smart debut

Nutrition News
Poor breakfast in youth linked to metabolic syndrome in adulthood 
It’s not the fast food, it’s the other food 
Low vitamin D in pregnancy may increase risk of severe preeclampsia
Vitamin B12 linked with fetal growth and programming for chronic disease
Parents don’t see food-mental performance link 
Med diet could cut pregnancy diabetes risk
Sweet drinks linked with later weight gain 
Teens over-salted

New product listings
Important Notice
10 Key Trends in Food, Nutrition & Health 2013