Executive Summary
1. What is coconut water?1.1 Coconut water satisfies the rules for marketing natural health 1.2 What is coconut water?1.3 Natural health benefits 1.4 A benefit people can feel1.5 Coconut water taps into demand for a natural sports drink1.6 A premium-priced business1.7 The future for coconut water: the next Superfoo...
