Key Trend 1: “Naturally functional” the biggest trend

  What natural means to consumers
  Consumer fear of processed foods - a real concern?
  Taste and texture trump processing concerns

Key Trend 2: Dairy 2.0 . dairy’s re-birth as a natural whole food

  Dairy 1.0
  Dairy 2.0
  Dairy re-born as a natural whole food
  A turnaround in dairy’s image

Key Trend 3: Protein beyond the tipping point

  Factors driving protein’s rise
  New product formats for protein
  Seniors market
  Protein quality
  New sources of protein rapidly emerging

Key Trend 4: Energy . an unstoppable global trend

  Regulatory challenges and bad publicity
  Yet growth continues
  But wait . Europe approves health claims for caffeine
  Innovation opportunities remain

Key Trend 5: “Weight Wellness” - consumer thinking re-defines a market

  Individualised approaches means fragmentation
  The two big strategies in weight wellness
  Healthy protein and healthy blood sugar
  Good carbs emerging only slowly
  Magic bullet ingredients for supplements, not food

Key Trend 6: The snackification of everything
  The snackification of breakfast
  Strategies for snackification success
  Snacks beyond imagining

Key Trend 7: Slow release energy - a new frontier 

  Choosing the right ingredients

Key Trend 8: The demonization of sugar

  Sugar in the headlines
  What should the food industry do?

Key Trend 9: Permission to indulge . a very smart strategy

  Permission to indulge makes kids’ milk a mega success
  Permission to indulge enables a successful disruptive innovation at breakfast
  Permission to indulge underpins world’s most successful weight management brand
  Portion control gives permission to indulge
  Natural = permission to indulge

Key Trend 10: Free-from, the consumer-lead trend

  Fad or sustainable growth opportunity?
  Consumer self-diagnosis the key driver
  The “normalization” of free-from
  Merchandising normalization
  Wider distribution
  Into new categories . and “new” allergies

Key Trend 11: Seniors . opportunity for science and smaller companies

  A market of niches
  Packaging key in appealing to consumers
  Beef-up taste

Key Trend 12: Communication, indulgence and naturalness key to kids success 

  Natural as possible
  Innovation to create new segments and categories
  Permission to indulge
  Communications key to success