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[NNB Annual Report] 10 Key Trends 2015 |
10 Key Trends 2015
10 Key Trends in Food, Nutrition & Health 2015
Key Trend 1: Naturally functional . the strongest foundation for success
Key Trend 2: Snackification . paradise for start-ups, innovation without limits
Key Trend 3: Weight Wellness . market shifts mean opportunity for entrepreneurs
Key Trend 4: Protein . powered by... |
NNB Annual Report | 2015.02.05 | 125 pages |
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2015, trend, Æ®·»µå, °æÇâ, ½ÃÀåÀü¸Á
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[NNB Annual Report] Failures in Functional Foods and Beverages |
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1. Why do we need to understand failures? 1.1 Why study failures? 1.2 What does failure mean?
2. Ten Golden Rules for Success in healthy foods and beveragesRule 1: Understand who you are targeting Rule 2: Understand that markets are fragmented . you may be targeting niches Rule 3: Consider new routes to marketRule 4: Su... |
NNB Annual Report | 2014.09.03 | 126 pages |
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functional food, beverage, failuer
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[NNB Annual Report] Coconut Water 2012 |
Executive Summary
1. What is coconut water?1.1 Coconut water satisfies the rules for marketing natural health 1.2 What is coconut water?1.3 Natural health benefits 1.4 A benefit people can feel1.5 Coconut water taps into demand for a natural sports drink1.6 A premium-priced business1.7 The future for coconut water: the next Superfoo... |
NNB Annual Report | 2014.04.17 | 44 pages |
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Coconut, Water, nnb
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[NNB Annual Report] Kids Nutrition Report 2014 |
LEAD STORY Regulator makes a mockery of health claims law, sets itself up as expert
SUCCESS FACTORS Communication, indulgence and naturalness key to kids success
EDITORIAL In this issue: Five ways to get it right
Case StudiesDAIRY: Frumoo: mooving beyond the smoothie and the milkshake START UP: Creative thinking, social media and ... |
NNB Annual Report | 2014.04.03 | 38 pages |
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kids, nutrition
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[NNB Annual Report] Cocoa - a ¡°naturally functional¡± health ingredient at the t... |
Executive summary
1. Cocoa at the tipping point? 1.1 Innovating beyond the boundaries
2. Scientific and technological progress2.1 Technology allows more cocoa formats
3. Cocoa and the consumer3.1 “Naturally functional” trend opens door for cocoa 3.2 Marketing of chocolate builds consumer awareness
4. Matching ingredie... |
NNB Annual Report | 2014.04.01 | 64 pages |
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Cocoa
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[NNB Annual Report] 12 Key Trends in Food, Nutrition & Health 2014 |
Key Trend 1: “Naturally functional” the biggest trend
What natural means to consumers Consumer fear of processed foods - a real concern? Taste and texture trump processing concerns
Key Trend 2: Dairy 2.0 . dairy’s re-birth as a natural whole food
Dairy 1.0 Dairy 2.0 Dairy re-born as ... |
NNB Annual Report | 2014.03.17 | 102 pages |
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2014, trend, Æ®·»µå, °æÇâ, ½ÃÀåÀü¸Á
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